| Namecheap | Hover | Porkbun | Godaddy | Gandi | NameSilo |
|---|---|---|---|---|---|
| $2298 | $2499.99 | $2060.23 | N/A | $2214.19 | $2049.99 |
The average price of a .protection domain is $2224.48.
The cheapest place to buy a .protection domain is NameSilo for $2049.99.
.Security and .Protection are two active generic top-level domains (gTLDs) specifically designed for the security industry. These TLDs were delegated to the root zone in September 2015 and January 2016, respectively. They are managed by XYZ.COM LLC with backend services provided by CentralNic. Originally owned by Symantec Corporation, they were sold to XYZ.COM LLC in June 2015. The security-focused nature of these domains makes them an attractive choice for cybersecurity firms and home/private security businesses, allowing them to register short, relevant, and memorable domain names related to their area of expertise. There are no reserved or premium domains, making all names available for registration without restriction.
The adoption of .Security and .Protection domains has been strong within the security industry. Companies, both startups and established businesses, have utilized these extensions to launch new initiatives, expand online marketing efforts, secure region-specific URLs, and even rebrand their main online platforms. Large enterprises such as Amazon, Ebay, Hewlett Packard, and Symantec have also registered .Security and .Protection domains for their security and privacy protection pages. The marketing of these domains targets a professional audience, with all keywords available without registry reserve. The price point encourages legitimate businesses to register domains, preventing cyber-squatting and phishing concerns while providing consumer trust. XYZ.COM LLC frequently attends industry conferences such as RSA and BlackHat to spread awareness for the extensions and assist registrars in their success. Social media channels are also actively promoting the latest news on cybersecurity and other security-related topics. With delegation completed in 2015 and general availability starting in 2016, these domains have seen significant adoption from various businesses within the security space.